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Chişinău · Indigo Ogilvy joburile companiei »

Essential Duties

• Manage Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company's ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a Social way while cultivating leads and sales.
• Compile report for showing results (ROI).
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media Marketing.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills (English, Romanian and Russian)
• Team player with the confidence to take the lead and guide other employees when necessary.
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of Search and Social.
• Possesses functional knowledge and/or personal experience with WordPress.