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Managin director
| Avanesean Alexandr 41 an | |
| Oraș | Chişinău |
| Program dorit | Cu normă întreagă |
| Descrierea cv-ului | Name of company: AXIO smart drone & 3Dprint lab
Period (from – to): march 2014 – present moment Type of company: Hardware & software start-up Position: Co-founder. Business development director. Role Description: • Commercial and marketing strategy development and implementation. • New product development, design and functionality. • Prototype development supervision. • New Business development and implementation (3D print technology promotion, commercial and charitable projects and new Clients). Name of company: Kraft Foods (Mondelez) Period (from–to): october 2012 - february 2014 Type of company: FMCG company. Position: Brand Manager, Confectionary, Belarus & Moldova. (brands: Alpen Gold, Korona, Milka, Vozdushnii, Picnic) Role Description: • Full responsibility for brands equity, profit, volumes and pricing (confectionary, Belarus & Moldova). • Brands strategy development (confectionary, Belarus & Moldova). • Tactical action plans developing and strategy corrections, based on bimonthly research (confectionary, Belarus & Moldova). • Value chain and P&L supervising (total business, Belarus & Moldova). • Media activity supervising (total business, Belarus & Moldova). • New markets united promotion activity supervising (confectionary, Central Asia, Caucasus, Belarus and Moldova). • United new markets impulse new product lunch supervising (confectionary, Central Asia, Caucasus, Belarus and Moldova). Name of company: Kraft Foods (Mondelez) Period (from – to): february 2012 – october 2012 Type of company: FMCG company. Position: Junior Brand Manager, Confectionary, Moldova. (brands: Korona, Milka, Picnic) Role Description: • Full responsibility for brands equity, profit, volumes and pricing (confectionary). • Marketing strategy, marketing activities and new product lunch development and implementation (confectionary) • Moldavian advertising and other promotion budget supervising (total business). • Moldavian media agency coordination (total business). Name of company : NovaWEB (part of TV sales-house NovaTV-Grup) Period (from – to): june 2011 – february 2012 Type of company: Internet sales-house & exclusive representative of AdRiver in Moldova. Position: Managing Director. Role Description: • Development and implementation of new Internet advertising technology on Moldavian web sites. • Development of the AdRiver in Moldova and its promotion as among Internet sites, and among advertisers. • Building sales house platform based on Moldavian, Russian and CIS countries web sites. • Integration of new types of advertising possibilities, based on AdRiver technology in Moldavian web sites. • Internet strategy development and implementation. • Post-campaign analysis, based on the AdRIver report and providing recommendations to improve efficiency. Name of company: DIXI MEDIA (TV station – CTC & SET; Radio station – Hit FM, Radio Alla & Radio Still) Period: (from – to): april 2009 – may 2011 Type of company: Media Holding (Radio – HitFM, Radio Still, Radio Alla; TV – CTC/TV DIXI) Position: Expert media Role Description: • Analysis of CTC and SET auditory, as well as evaluation of competition, based on AGB data. • Responsible for all commercial, TV-analytical and radio presentations, for direct mailing and/or inside usage. • Program strategy development and optimization for CTC channel. • Sponsorship packages development and implementation. • Defining of daily, weekly/monthly tasks for media analyst assistant and the supervising of his performance. • Developing and implementation of auditory migration reports for Moldavian and Kazakhstan CTC channel. Name of company: Target / Publicis Group (Starcom, Starilnk & Mediavest) Period: (from – to): october 2007 – april 2009 Type of company: Starcom – international advertising agency. Position: Media and Account Director. Role Description: • Media Strategy development according to defined marketing objectives. • Responsible for media strategy kpi achieved. • Daily/weekly/monthly tasks defining for media managers and the supervising of performance. • New Business development and implementation (Non-TV Media Projects and new Clients). • Collaboration with suppliers and research of the new ones. • Client experience: Kraft-Foods, Western Union, GSK, Lactalis-Alba, Bonduelle, Hortitsa, Kvint, Drive, Samsung, Turkish Airlines, InBev, Romstal. Period (from – to): january 2007 – october 2007 Position: Senior Media Manager. Role Description: • Track keeping on documents flow: Client-Agency and Agency-Suppliers (preparation and supervising of financial and media documentation (Status reports, post campaign analysis etc.). • Tenders proposal development. • Direct negotiations with Clients and Suppliers. • Regular Preparation of: Competitors Ad Activity Analysis; media market analysis and market analysis developing. Period (from – to): march 2006 – december 2006 Position: Media planner. Role Description: • Tactical Media Planning. • Media buying, marketing activity coordination and supervising. • Competitors and post campaign analysis preparation. |
| Telefon | +373 69 559455 |
| alexand@avanesean.com | |
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